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  • 28 May 2018 · < 1 min read

Huel

International plant-based food retailer Huel sells meal replacement powders and bars to customers across the globe. Swanky worked with Huel for over a year at the start of their journey on Shopify, supporting their rapid growth, by helping them to launch a phenomenally successful subscription service, create an online German store and begin ongoing conversion rate optimisation testing to maximise the success of their business. The brand reached £40m revenue in the first three years, and has since gone on to top £140m in revenue in 2022, with teams now spread across the US, UK, and Europe.

Written By
Swanky
Huel Products

Company profile

Industry: Food and Beverage

Products: Plant-based meal replacement powders and shakes

Business Overview: Founded in 2015, Huel became the fastest growing British e-commerce company internationally and sells its meal replacement products internationally from its Shopify store.

Markets active in: USA, UK, Europe, Australia

Project goals

  • Create an expansion store to assist with growth into new markets.
  • Improve subscription conversion rates.

Services

Tech stack

 

Find out more about our work in helping food and beverage brands thrive on Shopify Plus.

 

For reference:

Image source: uncrate.com

Revenue statistics: uk.finance.yahoo.com

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