Huel
International plant-based food retailer Huel sells meal replacement powders and bars to customers across the globe. Swanky worked with Huel for over a year at the start of their journey on Shopify, supporting their rapid growth, by helping them to launch a phenomenally successful subscription service, create an online German store and begin ongoing conversion rate optimisation testing to maximise the success of their business. The brand reached £40m revenue in the first three years, and has since gone on to top £140m in revenue in 2022, with teams now spread across the US, UK, and Europe.
Written By
Swanky
Company profile
Industry: Food and Beverage
Products: Plant-based meal replacement powders and shakes
Business Overview: Founded in 2015, Huel became the fastest growing British e-commerce company internationally and sells its meal replacement products internationally from its Shopify store.
Markets active in: USA, UK, Europe, Australia
Project goals
- Create an expansion store to assist with growth into new markets.
- Improve subscription conversion rates.
Services
Tech stack
Find out more about our work in helping food and beverage brands thrive on Shopify Plus.
For reference:
Image source: uncrate.com
Revenue statistics: uk.finance.yahoo.com